Live rooms
Collaboration
Open a shared room where people add ideas, builds, reactions, evidence, images, and voice-led input while the facilitator sees themes forming in real time.
AI collaboration workspace
Creative intelligence for teams who build from evidence.
Whale turns live discussion, research, and creative signals into storyboards, ideaboards, workshop synthesis, and stimulus-ready ideas.
Live rooms
Capture participant input, reactions, voice, images, and evidence.
Source-backed synthesis
Cluster themes and turn discussion into usable strategy.
Creative outputs
Move into ideaboards, storyboards, concepts, and stimulus.
Why Whale
From scattered inputs to shared creative direction.
Whale keeps the thread between source material, participant thinking, strategic interpretation, and creative output, so teams spend less time rebuilding context and more time choosing what to make next.
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Evidence layer
Data-baked creativity
Ground every route in selected briefs, research, social signals, video, semiotics, swatches, images, brand rules, and prior work.
Visual narratives
Storyboard
Turn strategic insight into narrative beats with protagonist, tension, setting, action, and payoff built for creative review and stimulus development.
Idea territories
Ideaboard
Generate named routes, marketing concepts, product ideas, innovation angles, and brand platforms that teams can scan, compare, and evolve.
Synthesis to output
Connected workflow
Move from research to live collaboration, close the room into synthesis, then turn the strongest signals into ideaboards and storyboards.
Live collaboration
A workshop room that keeps the intelligence in the room.
Participants contribute ideas, reactions, evidence, builds, images, and voice-led input through a shared wall. Whale clusters signals, tracks convergence, and gives facilitators live nudges without flattening the human discussion.
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Live notes
Tagged themes
Facilitator nudges
SignalsThemesSynthesis
Innovation by combination
The Neri route shows how Whale combines signals into new creative territory.
Use Whale to remix category evidence, audience tensions, product cues, cultural signals, and workshop builds into sharper innovation angles.
Combine research signalsBuild on participant ideasMove from insight to route
Finding market gaps
The Cookie / Golden Moon route shows how Whale surfaces white space.
Turn evidence into opportunity maps, product territories, audience tensions, and stimulus-ready concepts that expose what the market is missing.
Spot unmet needsName opportunity spacesShape concept stimulus
Whalets
SAMRA 2026 Gold AwardTurn surveys into co-creation.
Whalets are mobile-first AI co-creation tools used inside research projects. They let people create, visualise, edit, and refine ideas—not simply answer questions or react to finished concepts.
The result is a guided generative experience where the creative journey becomes evidence: every prompt, edit, rejection, and final choice can become insight.
Participant enjoyment
98%
enjoyed the AI visual-generation survey.
Text-based survey
92%
enjoyed the text-based survey experience.
The creative journey is data
Design the iteration, then learn from it.
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Prompt
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Create
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Refine
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Insight
Better consumer expression
People build, adapt, and improve ideas themselves—revealing what they imagine, want, reject, and refine.
Richer research data
Prompts, edits, rejections, and final choices capture needs, language, emotions, visual cues, and preferences.
Easier participation
Guided starting points remove the blank-canvas problem while leaving room for imagination and originality.
Faster insight to action
Teams can explore and refine ideas earlier, moving more quickly from consumer input to innovation direction.
Whale edge
Collaboration that becomes finished strategic output.
Whale is not a shared sticky-note wall. It is a creative intelligence layer for teams that need the workshop, the evidence, and the next deliverable to stay connected.
Source-backed synthesis
Every theme, route, and creative territory can stay connected to the documents, signals, discussion, and visual references that shaped it.
Workshop momentum
Whale helps facilitators see active contributors, repeated themes, underexplored angles, and where the group is converging.
Strategy to stimulus
Move beyond notes into ideaboards, storyboards, product routes, names, concepts, and visual stimulus that teams can review immediately.
Built for creative teams
It supports messy human collaboration while adding enough structure to keep briefs, evidence, and brand constraints alive.
FAQ
Built for teams moving from evidence to action.
Clear answers for strategy, research, innovation, and creative teams evaluating an AI collaboration workspace.
What is Whale?
Whale is a creative intelligence workspace that helps teams turn research, live discussion, and creative evidence into storyboards, ideaboards, workshop synthesis, and strategic outputs.
How does Whale support live collaboration?
Whale opens a live room where participants contribute ideas, reactions, evidence, images, builds, and voice-led input while facilitators track themes, signals, and convergence.
How does Whale help teams find market gaps?
Whale connects source material, participant thinking, and category signals to expose unmet needs, opportunity spaces, audience tensions, and market-ready concept territories.
How does Whale support innovation workshops?
Whale helps teams combine briefs, research, visual references, semiotics, and workshop builds into new product routes, concept angles, names, and stimulus-ready ideas.
What outputs can Whale create?
Whale can create workshop synthesis, evidence cards, idea territories, product ideas, marketing concepts, brand platforms, storyboards, visual narratives, and next-step outputs.
What are Whalets?
Whalets are mobile-first AI co-creation tools used inside research projects. They guide participants to create, visualise, edit, and refine ideas instead of only answering questions or reacting to finished concepts.
How does AI co-creation improve research?
AI co-creation reduces the gap between imagination and expression. Whale captures prompts, edits, rejections, and final choices as evidence, revealing richer needs, language, emotions, and creative preferences.
Connected workflow
Evidence, collaboration, and creative output in one flow.
Whale keeps source material, room input, strategic synthesis, and final stimulus moving together so the team can see how the thinking becomes work.
Build the next workshop around evidence.
See how Whale turns research, live collaboration, market gaps, and innovation signals into ideaboards, storyboards, and strategic outputs your team can use immediately.
Book a demo